Project Description

Do You Have A Lighting Project We Can Help With?

Get a free Sample
Portfolio-left-Image-Madison-Building
Madisonbuilding-side-Image
Madisonbuilding-side-Image2

The Madison Group – 150 Eglinton Ave. E, Toronto

Curated by Marnie Mandel, mural artist David Guinn and lighting designer Drew Billiau have combined their talents to create an illuminated mural on the west wall of 150 Eglinton Ave East. The project was commissioned by Madison Group to highlight a pedestrian thorough way from Eglinton Avenue to their parking lots. This work is part of a larger scheme by Madison Group to invest in art for the public on their properties. Owning several properties on Eglinton Avenue, Madison considers the inclusion of art as an opportunity to enhance community spirit as well as brighten up the area – in this case literally!

The Madisson Group

For this work, Guinn was inspired by Geometric Abstraction and most notably the artwork of Sonia Delanuay (1885-1979). Guinn’s use of a myriad of bright contrasting colours reference Delaunay and amplify the geometric patterning of the artwork. The colours selected for the work reference the 1980’s, a time of experimentation in technology and design from the invention of Apple, the beginning of MTV and the music video phenomenon, and the unique designs of the Italian Memphis Group.

Drew Billiau is a lighting aficionado. He specializes in designing meticulous light displays for opera, dance, and theatre. This mural’s light display is created using LED Neon Flex Vivid S 270 RGB Fixtures: an environmentally friendly and safe alternative to neon. The LED Neon FLEX mounting channel were thoughtfully applied to the mural by Billiau to contour the shapes of Guinn’s design and enhance the visual experience of the work. Billiau had two goals: to create an arresting piece of visual eye candy, and to impact viewers emotions with a seamless interchange of bold colours.

The artwork is well situated amongst the bright lights of Yonge and Eglinton and only a few short blocks east from the busy intersection. The murals bold colour scheme and neon glow draws us eastward as was the intention of the artists and aspirations of the developers.

Project Credits

INSTALLATION

Media Resources/Mike Gallow
1387 Cornwall Road Oakville,
ON Canada L6J 7T5
T. 905.337.0993 / 1.800.667.4554

CLIENT

The Madison Group
150 Eglinton Ave E,
Toronto, ON M4P 1E8
T. 416-661-4000

Watch Our Light in Action

Related Portfolio

What our happy clients had to say about our services:

“I am so pleased with this product. Thanks guys, keep up the good work! Led Neon Flex is both attractive and highly adaptable.”

TREVAR B.,

“I will recommend you to my colleagues. We’ve used led Neon Flex for the last five years. Led Neon Flex is great. It really saves me time and effort. led Neon Flex is exactly what our business has been lacking.”

CORNELIA F.,

“No matter where you go, Neon Flex is the coolest, most happening thing around! It really saves me time and effort. Neon Flex is exactly what our business has been lacking.”

MARSHA L.,

“I will recommend you to my colleagues. Led Neon Flex impressed me on multiple levels. Best. Product. Ever! Your company is truly upstanding and is behind its product 100%.”

SHALYNN R.,

Our Core Values

We have been in the lighting industry for over ten years with many notable clients. We work hard to provide energy-efficient, Eco-friendly LED solutions to traditional lighting. Our products are attractively designed so you don’t have to sacrifice appearance for efficiency.

Meet The Sales Team

Our sales team are happy to answer any questions you may have regarding LED Neon Flex and our other products. Curious about lead time? Concerned about compatibility? Don’t hesitate, we’re here to help!

TRUSTED BY MAJOR BRANDS

We have been in the lighting industry for over ten years, and have had our products used by the Oscars, Sephora, Disney, Microsoft, and many more!

GLLS New Colored Slogan Logo No Ring

Ready to Talk?

DO YOU HAVE A LIGHTING PROJECT WE CAN HELP WITH?

Contact Us